Article 2 of 4


“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.”- Brian Tracy

I introduced you to the Eastan Onboarding Framework (EOF) in 3 Stages to Onboard Successfully with the goal of providing a framework to assist individuals in onboarding to a new role or function. This article series will provide additional detail on each stage, starting with this article, where we do a deep dive into the first stage of the EOF: Clarify Your Role and Responsibilities.

Image: Clarify Your Role and Responsibilities

Clarifying your role and responsibilities is the most important thing to accomplish…


The increased emphasis on Digital Transformation continues to enhance/disrupt today’s business landscape (E.g. Using Amazon to order groceries, Spotify to listen to music, Uber to get across town). “Digital Transformation” has become the phrase du jour for today’s companies in response to the growing demands of today’s consumers, the increased desire to modernize systems and processes, along with the anticipated positive economic benefits.

As a result of these dynamics, there is an urgent need for companies to adopt a digital-first business strategy involving pertinent digital solutions and/or subject-matter expertise. …

Article 4 of 4


“Planning without action is futile, action without planning is fatal.” — Cornelius Fichtner

In our last article, Know Your Company, we did a deep dive on understanding your company employing the 5C Role Onboard Framework. The 5Cs in the 5C Role Onboard Framework focus on the following areas:

  • Company (Capabilities): Your company’s core competencies: human, operational, financial, technical, and infrastructure capabilities.
  • Customer: Your customer — who they are, how they engage with your company, their pain points, and desired solution.
  • Competition: Your competitors — who they are, their strengths, weaknesses, and perceived strategy/focus areas, and how they compete.
  • Collaborators: Your…

Article 3 of 4


An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. — Jack Welch, Former CEO of General Electric

In our last article, Clarify Your Role and Responsibilities, we defined the first stage of the Eastan Onboarding Framework (EOF) explaining the importance of clearly defining your role and responsibilities with all of your key stakeholders.

In our next stage, Know Your Company, our focus shifts to getting to know your company, your team, your customer, and other critical elements. We will employ the 5C Role Onboard Framework, a framework that…

A framework for successful onboarding to a new role/group/team


An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage (Jack Welch, Former CEO of General Electric)

Congratulations!!! It’s your first day on your new job. After updating your LinkedIn profile, it’s time to start onboarding. This is usually when your anxiety kicks into overdrive as you ponder your onboarding endeavor questioning — “how do I get started?”, “who can help me?” , “who will help me?”, “what information do I need to review?”, “who should I meet with?” — along with a litany of other questions and concerns.

Onboarding and coming up…


Recently, when discussing the importance of the supply chain to its eCommerce business to a startup I was advising, I struggled. I finally came up with a way to communicate this in as clear and easily digestible a manner as possible — LEGOs™. Playing with LEGOs™ was a critical moment for many of us in our childhood, which for many of us was a sign of our advancement as we put our developing minds to work to build anything we imagined.

Now granted, LEGOs™ have greatly matured since my childhood (sigh… there I go reminiscing of my youth and a…

The omni-presence of digital solutions is increasing their footprint in our daily lives impacting and influencing our daily routines and activities (e.g. Waze, Mobile Pay, Podcasts). Thus, the increased presence and usage of digital solutions heightens the requirement for businesses to deliver impactful digital solutions that are user-friendly, add value, and ultimately, address end-user requirements.

To that end, in offering an effective digital solution, it’s critical that businesses:
1. know and understand the user;
2. determine the specific use case(s) to be addressed/solved;
3. identify and capture the data required; and
4. develop an applicable, user-friendly, and effective solution.



“Actions speak louder than words.” If we truly desire to effect change and increase the trajectory of Black entrepreneurship, we need to hold ourselves accountable through progressive, measurable actions by:

  1. devising and employing scorecards to monitor and measure performance; and
  2. encouraging organizations that support entrepreneurs to track entrance and retention rates of Black entrepreneurs.

Accountability promotes ownership. By holding individuals accountable for their actions, you’re teaching them to value and own their work and manage associated outcomes.

Develop and Employ Entrepreneurship Scorecards

When I think of accountability and employing scorecards, I am reminded of a conversation I had with one of my team members a…

As the adage goes, you get more mileage teaching one to fish rather than giving them a fish. The same goes for Black entrepreneurship: If we want to achieve lasting change, it’s critical to provide the necessary resources so talent can blossom.

As a follow-up to my last post, Entrepreneuring While Black: Driving Awareness, increased training will develop better informed, equipped and prepared entrepreneurs, as well as a pipeline of viable candidates seeking to launch their own entrepreneurial ventures or to apply their learned skills in existing ventures.

Improve Access to Professional Education

As the cost of education skyrockets, it is critical to provide would-be…


In the first post, Entrepreneuring While Black: Here’s Our Situation, I indicated that while entrepreneurial startup activity is on the rise, Black entrepreneurs still face barriers their white counterparts do not. To that end, I want to continue the series offering fact-based recommendations and guidance in the hopes of making gainful advances that have measurable impact in the area of Black entrepreneurship. One such area is awareness: elevating the exposure of Blacks to Entrepreneurship as a viable career path, including access and exposure to supporting professional development programs, and advanced opportunities to market and sell products/services successfully. …

Ronald Berry

Ronald Berry is an executive with global experience and success in B2B and B2C digital transformation in a variety of industries and companies.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store